Our Mission

What Does Snout & Soul Stand For?

At Snout & Soul, we believe that every dog – and every animal – deserves a life filled with love, safety, and good health. As a brand dedicated to high-quality dog gear such as harnesses, toys, and other accessories, our goal goes beyond simply improving life for your four-legged friend — we’re here to make a real difference for animals around the world.

Our mission is more than selling products. We are committed to animal welfare, especially for dogs living in harsh conditions.
In February 2025, we travelled from Snout & Soul to Turkey to witness first-hand how dogs and cats struggle to survive on the streets under extreme conditions. With no animal protection laws, many of these animals are abandoned on landfills, facing freezing temperatures as low as -30°C. This experience deeply moved us and strengthened our resolve to take action. Read more about our journey to Turkey here

That’s why, at Snout & Soul, we donate a portion of every order you place to help improve the lives of these animals. A full 30% of our profit from each purchase goes toward both short-term and long-term initiatives, such as support for dogs in Turkey. This means that every order you place not only brings joy to your own dog but also helps animals in need.

These heroes expect nothing in return — just the chance to give animals a brighter future filled with love and care. 

Our mission is simple: to build a world where dogs and all animals receive the love, care, and respect they deserve. Every purchase you make helps bring this vision to life. Together, we can make a real impact — for your dog, for the animals in Turkey, and for all those still waiting for help.

Let’s create a better life for these animals, one product (and one donation) at a time.